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Chapter 28. Tooting Your Own Horn > Name That Promotional Tool

Name That Promotional Tool

As you build your network and widen your circle of contacts, you will be able to rely more on word of mouth and less on self-promotion. Until you reach that point, however, it is essential that you launch—and maintain—an ongoing program to keep your name in front of the business community at large, along with any niche market (healthcare, law, high-tech, etc.) that you have targeted as a career goal.

  List all the promotional tools you could use to help position yourself, broaden your networking circle, and achieve your career goal.

1. ____________________________________________________________

2. ____________________________________________________________

3. ____________________________________________________________

4. ____________________________________________________________

5. ____________________________________________________________

6. ____________________________________________________________

7. ____________________________________________________________

8. ____________________________________________________________

  Write and distribute press releases.

Write and place bylined articles in business and industry publications.

Write letters to the editor.

Write and submit editorials to newspapers—dailies, weeklies, trades.

Contribute articles to newsletters.

Make yourself available as an expert source for media interviews and as a source of background information.

Give speeches and conduct training.

Volunteer to serve on targeted boards and committees.

Attend industry trade shows.

Publish a newsletter.

Get your name and photo in the news.




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