• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Part VI: The Networking Power of Self-Pr... > Making the Most of Trade Shows and C...

Chapter 35. Making the Most of Trade Shows and Conventions

Trade shows, conventions, conferences, and seminars give speakers and attendees alike the opportunity to meet and network with a wide group of people in a short period of time. Attend each event with the goal of making valuable contacts to add to your network. The following tips will lead you to that goal:

Brush up your 30-second elevator speech. Here is a great opportunity to put it to work.

Carry a supply of business cards. Keep them handy and ready for distribution.

Introduce yourself to the people sitting next to you or standing around you.

Introduce your contacts to others.

Attend the cocktail parties, networking luncheons, and hospitality events hosted by the sponsoring organization and vendors.

Stay at the event hotel to increase your chances of meeting people in your industry.

Introduce yourself to speakers and high-profile industry executives you otherwise might not have access to.

Smile and shake hands. Be approachable and warm.

Address people by their names and ask plenty of questions. We all love to talk about ourselves.

Follow up with a phone call, e-mail message, or face-to-face meeting as soon as possible, while your contact’s memory of you is fresh and favorable.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint