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Part VI: The Networking Power of Self-Pr... > Promoting Yourself Through Speaking ...

Chapter 33. Promoting Yourself Through Speaking Engagements

Public speaking is a surefire way to elevate your profile and enhance your credibility, which is critical to networking and career success. Strive to match your speaking activity with your professional expertise. Give audiences what they want—a subject matter expert who can deliver timely advice and information to help improve on-the-job performance—and you will be on your way to speaking success.

You do not have to be a professional entertainer or a big-time celebrity to land on the speaking circuit. On the contrary, corporations, associations, and government entities are always searching for informative, articulate speakers to educate and entertain audiences. Professions that impose continuing education requirements on members (such as healthcare, law, real estate, and accounting) have an ongoing need for speakers who can help professionals perform their jobs more effectively, while meeting their continuing education requirements.


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