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Part VI: The Networking Power of Self-Promotion > Putting a Face to Your Name

Chapter 32. Putting a Face to Your Name

Many trade publications will include your photo with a bylined article, which helps increase your visibility in your industry. You also may accompany press releases with your photo, depending on the news being announced, such as a new position or promotion. Maximize the effectiveness of your photo by following these tips:

Employ a professional photographer.

Request a three-by-five-inch head shot and let the photographer know you will be using the photo for publicity purposes.

Keep trying until you get a photo you are happy with. This is the face you will be showing the world when you cannot appear in person.

Have both color and black-and-white prints made.

Create a high-resolution scan, so you can e-mail your photo.

Have a new photo taken at least every five years.

Label the photo with your name, title, company name, phone, fax, and e-mail.


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