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Part V: Networking via E-Mail and the In... > Reaching Your Contacts Through E-Mai...

Chapter 20. Reaching Your Contacts Through E-Mail

From customer service representatives and sales managers to administrative professionals and CEOs, nearly everyone uses e-mail to communicate today. North American business has experienced a 66% annual increase in workplace e-mail in recent years, with 1.4 trillion messages sent in 2001, up from 40 billion in 1995, according to the research firm International Data Corp. [3]

[3] Elizabeth Weinstein, “Help! I’m Drowning in E-Mail!” The Wall Street Journal, January 10, 2002. Article available online at www.epolicyinstitute.com.

Aside from being a quick and convenient way to communicate, e-mail offers networkers an added benefit. Fully 96% of executives report reading and responding to their own e-mail. [4] That gives you, as a strategic networker, a path around the gatekeeper and straight into the decision-maker’s electronic mailbox— perhaps.

[4] IAAP and The ePolicy Institute Online Poll.


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