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Format for Readability

With e-mail, your goal is to grab and retain the reader’s attention. Maximize the impact of your messages by leading with the good stuff; incorporating plenty of white space; and using bullets, numbers, and other visual cues to guide your reader.

To draw attention to on-screen messages, or because of laziness, many e-mail writers use all uppercase letters. Bad idea. A message written in all caps is more difficult to read than one written in standard style. The human eye is accustomed to reading a mixture of uppercase and lowercase letters. When you draft e-mail in all caps, you run the risk of slowing down and annoying a reader. You also risk offending readers who may sense you are “shouting” at them.


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