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Part: 6 Win in Your Workplace > Make It Rain Clients

Chapter 21. Make It Rain Clients

If you're a lawyer, a CPA, or a doctor, what's the word that's most abhorrent to you? How about sales? When you hear it, do you grimace? Flinch? Cringe? Blanch? The word marketing is only slightly less upsetting. So you call it something else: rainmaking.

Whatever you call it, you probably have become resigned to the fact that, in today's marketplace, even professionals like yourself have to sell. You must bring clients in the door, or you will find yourself on the way out.


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