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Chapter 15. Think Big > The Pig in Mud Test

The Pig in Mud Test

Does your project represent a magnificent blend of your unique personal and professional interests? Does it represent who you are, what you value, what you like to do, where you want to go, and what you do best? Will your project make you "as happy as a pig in mud"? We are from Kansas, and we have seen pigs in mud. They wallow. They roll. They close their eyes in ecstasy. They are happy, content, and comfortable, and they want to be right where they are and no place else.

Bill, the owner of a mortgage company, graduated from the university fifteen years ago. An active alumnus and avid supporter of the university's basketball team, he had a strong network of contacts there. He created a project that helped his alma mater, allowed him to expand his business in a very natural way, and made him very happy. Here's how it happened. It came to his attention that the president of the university didn't have any discretionary funds to use for worthy projects that came up from time to time. So Bill offered to start the President's Club. It was a group of generous donors who created a fund for the president to use on innovative projects that would improve the university's visibility and attract talented students. When some students wanted to enter a robotics contest in Japan, they were able to buy the supplies to build the robots and their airline tickets with money from the fund. Imagine how the president bragged about his students when they won the contest! Imagine how grateful he was to Bill for creating the fund. In his nationwide fund-raising campaign, Bill found that alumni often asked him about his business, and some of them wanted him to handle their mortgages. Bill expanded his business so that he could do mortgages in many states and took his business to a whole new level.


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