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Chapter 15. Think Big > The Bottom-Line Test

The Bottom-Line Test

Can you arrange to have the time in your schedule and the money in your budget to support your project? Will your project yield a significant return? Is the outcome of your project measurable? Will your project contribute to your or your organization's bottom line?

Cerene is a financial planner whose long-term goal is to be invited to give a two-minute "financial tip" for women every day on CNN. To prepare for that opportunity, she proposed a monthly show for women to her local cable TV station. She's learning everything she needs to know to be comfortable in the world of TV. She interviews guests and reviews new books. Cerene estimates that the project will cost her about $2,000 this year and will take about three days a month. That's a huge investment, but she's confident that the experience she's gaining with her show will lead to a syndicated show and ultimately to that call from CNN. In the meantime, just four months into the project, the show has already netted her a client, and she says she loves calling experts in the field and saying, "Hello, this is Cerene Irving, host of Channel 32's Money Magnet Show. I'd like you to be my guest in November. Can we talk?"


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