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Chapter 15. Think Big > The All or Nothing Test

The All or Nothing Test

If people see you doing one thing well, they will assume that you are good at everything. If people see you doing one thing poorly, they will assume that you do nothing well. That's the All or Nothing Principle. Is your project a vehicle for demonstrating Character and Competence? Even if your project has nothing to do with your exact area of expertise, if you are competent, people will just naturally make the leap and assume that you must be good at what you do.

Brian works for a large hotel chain but expects to start his own event planning business in a few years. He wanted to start early to develop a reputation that would assure that he had clients when he opened his doors. He decided that the best way to become visible to the largest number of people in his industry was to manage the creation of his association's Web site. He had the technical expertise, so he was confident that the project would be a good way to show his Character and Competence. And it would give him access to people in the meeting planning business at the local and national level as he solicited ads for the site from vendors, worked with members to develop content, and coordinated the overall project. He believed that with this feather in his cap, plenty of potential clients would know who he was, trust in his Character and Competence, and he hoped, be eager to secure his services.


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