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Start Your Own

Some groups struggle along. Perhaps too many of the members are start-ups. Perhaps turnover is high because people have unrealistic expectations about the amount of business they'll get—and how quickly they'll get it. Some people who don't understand the need for trust expect instant referrals. Perhaps the group is supposed to be a referral group, but spends a lot of its time listening to programs about topics that are irrelevant to members' business growth. (One group's newsletter listed the following programs: "What's New at the Zoo," "Argentina Today," and "The Responsibility of the Media in a Democratic Society"!) Perhaps people just plain don't have the networking skills it takes to be good referrers. If you are involved with a struggling group, don't assume that the idea doesn't work, assume that the group doesn't work. One solution is to start your own.

Not happy with referral groups you've visited? Create your own.



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