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Chapter 16. Make the Most of Memberships > Don't Try to Buy a Network

Don't Try to Buy a Network

Whether you choose to be active in your alumni association, the chamber of commerce, a trade or professional association, a service club, or an organization for people who own Irish setters, you'll find that groups are your route to knowing and becoming known to a large number of people. But remember, joining a group doesn't mean that you join anybody's network—or that they join yours. Often, people think they have a network because they belong to a lot of organizations. Not so. You can fill out the membership forms, pay your dues, receive the newsletter, and even go to events, and still not have a network.

You can't buy a network. Networks are built conversation by conversation, not by writing a check for your dues.



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