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Chapter 21. Make It Rain Clients > What's One Conversation Worth?

What's One Conversation Worth?

People who market their services can often determine the value of a single conversation.

Joyce, a financial consultant, met a man who asked her, "What would you do if you had $300,000 to invest?" Her answer obviously impressed him, because he did ask her to manage his portfolio. She figures she made $18,000 from that one conversation.


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