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Chapter 21. Make It Rain Clients > Professionalize Your Practice Development

Professionalize Your Practice Development

Take a strategic view. Set up a relationship management program to provide a structured, customized blueprint for your activities. The benefits of careful planning include:

  • Constant referrals to qualified clients

  • Additional business from current clients

  • Access to inside information on business trends and resources

  • Higher visibility in your field and in the community


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