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Chapter 22. Go SOHO, but Not Solo > Link Up Your Life and Your Livelihood

Link Up Your Life and Your Livelihood

Make linking your life. Instead of thinking of networking as something else to put on your already crowded to-do list, see it as life itself. Everywhere you go, from backyard barbecues to trade shows, you meet people. Be sure that you can answer the questions "What do you do?" and "What's new?" in ways that teach people about your service or product. Be prepared with up-to-date examples of your recent successes, projects, and clients. The more you tell, the more you sell.

Join—or start—a referral group. A referral group can bring you plenty of business. Follow the guidelines in Chapter 20. Emily, who sold Discovery Toys, started her own group of six women who lived in her neighborhood. The strength of their group was its diversity: a musician who plays for private parties, a graphic artist, a nanny finder, an image consultant, an interior designer, and Emily. They used one another's services and bought one another's products in order to get acquainted. The classical guitarist had a session with the image consultant and came up with a new look that got her noticed and added flair to her performance. The nanny finder hosted a party for all her nannies at which Emily showed her toys.


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