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Using the Media

Are you out of town on business or vacation? Take some addresses with you. Buy a handful of postcards or, before you go, have postcards printed with your picture, your logo, a saying that makes people think of your service or product, or some interesting facts about your industry. Write notes telling about something you saw or did that your contacts would be interested in or use the note to confirm a future meeting with your contact.

On vacation in Fort Myers, Florida, Lewis, a graphic designer, sent postcards showing a photograph of Thomas Edison's home to a dozen contacts. He wrote: "Enjoying my vacation. I just toured Edison's home. Isn't it interesting that we use the light bulb as a symbol for a great idea? I hope you'll think of me when you need a (sketch of a light bulb) for graphic design!"


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