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Chapter 14. Follow Up Effectively > Tactical Trade-Offs

Tactical Trade-Offs

As you decide how you will follow up, here are some of the things you'll need to consider: Do you want face-to-face time, or can you use the written word or electronic communication? Do you want to contact only one person, or do you want to contact many people at the same time? How much time can you afford to spend? What's your budget? Follow-up ideas come in all flavors. As you choose your method, take these kinds of trade-offs into account. Balance the time or money each method takes with its potential for building the relationship. Then decide which ways are right for you with a particular contact in a particular situation.

Tickle yourself. Jot reminders on the backs of cards you collect so that you can follow up and follow through.



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