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Reaching Many

Send the news. If your business involves providing information—and whose doesn't?—produce a print or electronic newsletter. Highlight your successes and new products and services. Show how clients or customers benefit. Help your contacts see how they could use your expertise. Quoting or featuring customers also enhances your credibility and testifies to your Character and Competence.

Provide a calendar. Send your contact a calendar of events you'll be involved in or clients you'll be working with. This idea works well for musicians, artists, trainers, consultants, craftspeople, speakers, and freelancers, for example.


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