• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 3. Customize Your Network > Choose Groups Strategically

Choose Groups Strategically

Use the list that follows as you make strategic choices about where to network. These Arenas are arranged with the most highly structured and intentional networking groups at the top of the list and the most "accidental" and serendipitous at the bottom. The groups at the top focus on bringing people together to do business; the groups farther down the list have different goals. The groups at the top will actually teach you how to network and guide you in the behaviors that are appropriate as you cultivate business contacts. The groups farther down the list may be useful networking Arenas, but only for the most skilled, savvy, and sophisticated networkers.

Customer common groups. These groups (we call them Constellations) are made up of businesses that have customers in common. Owners of businesses that beautify and maintain the home might band together to refer work to one another. For example, an interior designer, a real estate agent, a home remodeler, a lawn care professional, and a chimney sweep might form a group. Sometimes these customer common groups are subgroups of business referral groups. Sometimes people start them just because the benefits are so obvious. (See Chapter 20 for more information on creating and profiting from these groups.)


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint