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Chapter 17. Connect at Conventions > Expand Your Expectations

Expand Your Expectations

Bringing people together face-to-face is expensive. There's lots of talk in the business community about replacing meetings with video teleconferencing. On the other hand, there are strong arguments for convening in person. Your organization isn't going to continue paying the price for you to attend conventions, however, unless you can bring back bottom-line benefits. There are ways to sell your organization on footing the bill. The ideas in this chapter will help you justify the expense.

People go to conventions for inspiration, information, and interaction.



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