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Chapter 7. Be Visible > Ten Ways to Stand Out in a Crowd

Ten Ways to Stand Out in a Crowd

  1. Act like a host, not a guest. You are president of your own network, even when you are attending an organization's event. Take responsibility for the success of the meeting. Greet newcomers, even if you aren't yet an old hand yourself. Make others comfortable. Be helpful.

  2. Showcase your capabilities. Take on only those roles that you can and will do well. If you do a great job as treasurer, people will assume that you are an excellent computer programmer or an outstanding real estate salesperson. Conversely, if you've promised to do something, but you don't come through, people will assume that you are not a competent attorney or public relations practitioner. We call it the All or Nothing Principle: If you do one thing well, people will assume that you do everything well. If you do one thing poorly, people will assume that you do nothing well.

  3. Show off your wares or your services. Provide a demonstration or a sample. Contribute door prizes. Do a display.

  4. Show up. Come early and stay late. Be there, and be present in the moment. Leave behind all your thoughts about the phone calls you have to return back at the office. Pay attention to the here and now.

  5. Listen carefully with a bias toward action. What do people need that you can offer? Always be ready to give information, resources, or help to others. If someone says, "Boy, I'm ready for a vacation!" respond by saying, "I have a terrific travel agent. Would you like her name?"

Don't small talk, smart talk. That's small talk with a point.



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