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Chapter 11. "What Do You Do?" > Give It Your Best

Give It Your Best

Using a formula called the best/test will help you. Best refers to what you do best. Test is short for testimonial—a short description of you succeeding brilliantly at what you do best and want others to remember.

Here's how to construct your best/test. The first sentence of your reply tells the one thing—of all your many talents and skills—you do best. The second sentence gives a brief example and is a testimonial to your talents. It should briefly show how you saved the day, served the client, or solved the problem. Use only ten words or so in your first sentence to tell what you do best. Keep it snappy and jargon-free. Aim to be understood by a ten-year-old. Use exciting, colorful, vivid language.


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