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Chapter 11. "What Do You Do?" > Make the Right Things Happen

Make the Right Things Happen

Your conversation partner has a TV screen in his head. Most people do. When you tell your conversation partner about your work, there are two possibilities.

On the one hand, your conversation partner may see nothing but static—a blizzard—on the screen. That's what people see when you have responded to "What do you do?" with cement, fog, the blob, or the flag—nothing.


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