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Chapter 12. "What Are We Going to Talk A... > Use Success Stories to Tell What's N...

Use Success Stories to Tell What's New

When somebody asks, "What's new?" Ilsa says, "I tell them I'm training for a marathon. If I tell people that, then the next time we meet, they'll ask me, 'How's the marathon training going?' That keeps me motivated—and committed to my goal." The reason she gives for electing to talk about the marathon is that she wants pledges for the charity run.

When somebody asks, "What's new?" Sam says, "I've moved my business. My new location is right next to the Metro—and the rent is actually lower!" The reason he gives for choosing that topic is that he wants to show how easy it is to get to his graphic design business.


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