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Myths About Focus Groups > Focus Groups Must Consist of Strangers

Renderas:sect3. Focus Groups Must Consist of Strangers

This approach is appropriate for some purposes and inappropriate for many others. Using strangers is a tradition that began in marketing research. This method encourages participants to think and talk about their taken-for-granted assumptions.

Marketing research is not the only field that can benefit from soliciting strangers for their assumptions. For many situations, however, it would be either impossible or undesirable to recruit strangers. In fact, many focus groups in organizational and community settings find it desirable to include people who know each other.


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