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Myths About Focus Groups > Focus Groups Require Special Facilities

Renderas:sect3. Focus Groups Require Special Facilities

You can conduct focus groups in any number of places. Notions about the “best” place to do focus groups or even the most “typical” place to hold them vary widely. For example, marketing researchers in the United States often use professional facilities to allow the project sponsor to observe the groups and then debrief with the facilitator afterward. A community-based focus group, however, could meet in someone's living room.

Following are the only real criteria for location:


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