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Focus Groups > Getting Started

Getting Started

If you are new to focus groups, you may think focus groups involve only one thing: the group discussion. But more experienced practitioners pay just as much attention to the work that occurs before and after the actual group meeting. You need to plan the complete project, not just how to facilitate the focus group itself. Fortunately, thinking through the project as a whole is not as difficult as it may sound—even if this is your first time using a focus group.

Structure

Planning the data gathering process involves designing the structure of the focus group and developing the questions.


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