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Focus Groups > Appropriate Uses

Appropriate Uses

Wondering if the focus group format can work for you? The sections below describe the more prevalent uses of focus groups.

Problem Identification

Involving participants in problem identification is the first step in building participant ownership of the problem and, thus, the resulting solution. Focus groups are ideally suited to carry on initial exploration about an issue because of the qualitative, indepth nature of the interaction. The following situations are appropriate for use of a focus group:


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