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Part IV: Paradoxical Principle #4 > Be Practical and Magical About What You Do

Chapter 28. Be Practical and Magical About What You Do

Rules are for the obedience of fools and the guidance of wise men.”

—David Oglivy

Paradoxical Principle #4 is about what you do to decide what to do. It is about the methods, rules, or procedures you use to make decisions.


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