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“What If” Questions

The fundamental issue for innovators is adding value. But such a serious intent taps logic more than it stimulates imagination. That’s where “what if” questions come in: They open you to playful possibilities. Creativity blossoms in the light of playfulness.

Alex Osborn, co-founder of one of the world’s largest ad agencies, suggested that child-like questions give you access to your inherent creativity. Applying logic can come later when it is time to shape the ideas in practical ways that add value.


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