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Cultural Power

This power source derives from social conditioning, such as role models, mass media, advertising, and the pressure of group norms. Cultural influences can be explicitly stated: “The way we do business around here is to make the customer our first priority.”

But people are influenced more by what they see. For example, if the dominant organizational culture is to hoard power at the top, a clerk will find it difficult to resolve customer complaints on the spot. And a first-line supervisor will have a tough time authorizing overtime to meet a critical schedule.


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  • Creative Edge
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