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Chapter 4. Timing a Strategy Shift

It is one thing to understand the difference between the two whole-picture thinking strategies. But when do you know it is time to change from incremental to transformational thinking? One way is to map the rate of growth of a desired outcome.

For example, you can plot “profits” on a vertical axis and “time” on a horizontal axis. When profits are increasing at a healthy rate, incremental improvements are appropriate. All you need are refinements within the present system. Before you reach the point where profit growth tapers off, however, you should be hatching creative ideas for the next transformational change.


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