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Part II: Generating Alternative Ideas > Sparking Your Creative Imagination

Chapter 6. Sparking Your Creative Imagination

Creativity breaks existing patterns to clear space for original thinking geared toward achieving valued outcomes. Whether the desired outcome is a product, services, research, humor, advertising copy, a strategic business plan, presentations, or professional and personal relationships, exercising your creativity will help you break free of the usual, standard ways of thinking and move toward new ideas and opportunities.

How can you think in ways that generate creative transformational possibilities? This section will cover five techniques for sparking your creative imagination:


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