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Choosing Among Strategies

In general, a decision-making strategy should be chosen that keeps costs in line with the benefits likely to accrue from a decision. Too often just the opposite occurs.

This observation led the British professor and author C. Northcote Parkinson to pen his satiric Law of Triviality: “Time spent in group deliberation on any agenda item is in inverse proportion to the cost involved.” He based this “law” on his assertion that executive boards seemed to devote more time to selecting carpet color for their headquarters lobby than in reviewing long-range marketing plans.


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