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Part I: Understanding Your Attitude > The Importance of a Positive Attitude

Chapter 2. The Importance of a Positive Attitude

Most business is complex and competitive, and it moves along swiftly–there’s always time pressure. Your company wins many sales and customers, but you don’t win them all. Your competitors aren’t fools–in fact, some of them are pretty sharp– and most parts of the playing field are level. Good resources are available to everyone: good facilities, equipment, suppliers, vendors, and up-to-date technology. Everyone draws from the same labor pool; there are first-rate people in every company. So, what can make a difference? Where does your company get an edge?


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