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Chapter 4. The Power of a Positive Attit... > A Positive Attitude Enhances Your Cr...

Advantage 2:. A Positive Attitude Enhances Your Creativity

Being positive helps your mind think about opportunities and solutions more freely. One positive idea often leads to another. On the other hand, a negative attitude has a stifling effect. One doomsday forecast often leads to another, and creative thinking about solutions is crowded out.

Pete Runs Out of Ideas

Pete is a copywriter for a medium-sized ad agency. His agency’s specialty is industrial product launches that are generally complex because of the technical specs of the products and the media schedules required. Over the past five years, the company has grown about 15% per year, and Pete has been an important contributor by figuring out new strategies and by challenging “the way we’ve always done it.” His ideas have also reduced overhead by creating a systematic approach to several key day-to-day tasks.

But, a few months ago, Pete had a tough setback in his personal life that affected his overall attitude. It’s negative; he knows it and so does everyone else. On the last two proposals, to a hospital chain and a high-tech start-up, Pete’s approach to the hospital’s specs and the start-up’s media schedule was conventional, not innovative, and the agency lost both projects. Many factors were involved, but Pete knows that the kind of creative ideas he used to generate would have improved his agency’s position on both proposals.



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