Wil McKnight, author of this Fourth Edition, is a writer and third-generation publisher, primarily in the areas of supervisory training, vocational education, and work study. Mr. McKnight has a B.A. from Carnegie Mellon University (back when they called it Carnegie Tech), and an M.B.A. from Stanford. He has written several self-study books and checklists for construction supervisors, some of them based on Crisp Publications. You can reach him via e-mail at wilmck3@aol.com. A Crisp Learning Fifty-Minute™ Book can be used in variety of ways. Individual self-study is one of the most common. However, many organizations use Fifty-Minute books for pre-study before a classroom training session. Other organizations use the books as a part of a system-wide learning program—supported by video and other media based on the content in the books. Still others work with Crisp Learning to customize the material to meet their specific needs and reflect their culture. Regard-less of how it is used, we hope you will join the more than 20 million satisfied learners worldwide who have completed a Fifty-Minute Book.

Coverage includes—

  • To define attitude, to show its importance and effect on personality and work performance, and to explain how to keep it positive

  • To present specific techniques for retaining and recapturing a positive attitude

  • To show the effect of a positive attitude on the work environment, especially its effect on workforce diversity, career success, and teamwork

  • To explain how to protect a positive attitude

  • To prompt you to prepare an Action Plan that incorporates the ideas, concepts, and techniques presented in this book into your daily life

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"attitude: your most priceless possession" - by Anonymous on 01-APR-2013
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