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Chapter 11. Understanding Context > The Presenter’s Motive and Purpose

The Presenter’s Motive and Purpose

Part of the context involves the motive behind a spoken or written statement. It helps to ask: What is the real purpose behind what was said?

Is the person pushing a personal point of view?

Does my buy-in to this person’s reasoning advance a personal agenda?

Does my agreement make him look good? Will it better his lot?

Is she under stress? Does she want the issue to “go away”?


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