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Part IV: Communicating for Results > Make Every Letter a Sales Letter

Chapter 25. Make Every Letter a Sales Letter

The cost to an organization of an original one-page letter is estimated at more than $20 when all office expenses are considered. It is therefore very important to make sure that your letters are professional in content and appearance and support your organization.

Every letter that leaves your office is a “Sales Letter.” This is because it represents your manager or your company. You can make or break important future business by the way you handle written correspondence.


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