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Chapter 6. Deciding What to Pack > Case Study: The A to Z Corporation

Case Study: The A to Z Corporation

The A to Z Corporation’s product shows low sales. The president has created a team with representatives from all departments to improve this issue. The departments are asked for solutions. Here is a summary of their responses.

  • Information Systems Department: We need to install a new computer system so we can take orders over the phone.

  • Engineering Department: We need to redesign the product to make it easier to use.

  • Marketing Department: We need more money for an ad campaign.

  • Manufacturing Department: We need to install that new automated production line that would cut our assembly costs so we could reduce the price.

  • Human Resources Department: We need to train our people so that they can be more effective.

  • Quality Department: We need to increase our quality levels.

  • Finance Department: We don’t have the money to spend on anything.


  Who was right? ___________________________________

_______________________________________________

  Why? __________________________________________

_______________________________________________

_______________________________________________

_______________________________________________




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