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Chapter 14. Motivational Theories > 1. Need for Achievement

1. Need for Achievement

David C.McClelland, writing in The Achieving Society in 1961, suggests that some people have a compelling need to achieve simply for the sake of achieving rather than for whatever benefits or symbols of success might follow high achievement.

High achievers are trail blazers and innovators. They thrive on increasingly greater responsibility; they impose their own demanding standards of excellence. They have the desire to be the best at something.


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