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Chapter 24. The Business Letter > Planning the Letter

Planning the Letter

Good ideas can be clouded by verbosity, while clear forceful words make for quick understanding. Therefore, plan your letters before you write a word. You'll save yourself precious time and effort and add to the company's bottom line because the time element is the greatest cost connected with writing a letter.

To begin, ask yourself: Is this letter supposed to serve the writer, the reader, or both? Will the letter give information, or will it request information? Will it ask for action? What other data must it contain? Before you write, be sure that you have all necessary information on the subject so you can readily refer to previous correspondence or double check your information. If you're hazy about the subject of the letter, so will be the reader.


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