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Chapter 4. Mail Services and Shipping > Postal Automation: Encoding for Busines...

Postal Automation: Encoding for Business Mailers

Even if an address is sharply imprinted and speeds through the OCR, the letter itself won't be deliverable if the information in the address is incorrect. If your company maintains its address list on computer, the postal service can help you here too. Suppose your company has an in-house list of its best customers. The Postal Business Center for your area may be able to help you clean up your list and add valuable ZIP+4 (5-digit zip code plus 4-digit addendum) and carrier route information. This is accomplished using downloadable software tools available from the USPS Web site at www.usps.com.

The postal service provides this service for your company because the benefits are mutual: for your company, more accurate and readable addresses, which provides faster sorting of mail and fewer undeliverable pieces (undeliverable Third Class Mail is money thrown away), and for the USPS, more efficient moving of the mail, saving it money, which can then be passed on to customers by holding the line on rates.


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