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Chapter 4. Mail Services and Shipping > Addressing for Success

Addressing for Success

A company is judged by the way its letters are composed and spaced on the pages and even by the manner in which its envelopes are addressed. All of this does more than simply create a good impression. It affects whether the mail is even delivered in a timely fashion.

The USPS relies on computerized mail processing machines—optical character readers (OCRs) and bar-code sorters (BCSs)—designed to increase the speed, efficiency, and accuracy of processing mail while keeping postal operating costs down. Consistently accurate delivery, faster mail turnaround, and greater profits are just some of the ways your company can benefit from these state-of-the-art systems.


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