• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint


1: You need to make Ronald Spear, your contact at Blue Valley, aware of the Icon HIP 4000 Color Printer, a new product that has just become available. Mr. Spear is new to Blue Valley, and you’ve had only a few interactions with him. You need to send an effective and informative e-mail that follows the appropriate netiquette guidelines to interest Mr. Spear in the HIP 4000.

Choose the appropriate introductory statement for your message that uses the correct tone.

  1. Ron, I just wanted to drop a line and let you know that we have a new product in that I think you’ll like.

  2. Mr. Spear, I am writing to announce the introduction of a product that will meet all of your needs.

  3. Hello, Mr. Spear, I think we have the printer you have been looking for.

In this message, you need to make the point that the features of the HIP 4000 are completely unique to the HIP 4000. What would be the best way to say this in your e-mail? Also, give reasons for your choice.

  1. The HIP 4000 is the only printer in its class that has these unique, cuttingedge features.

  2. In my opinion, this is a one-of-a-kind printer. There’s probably nothing else like it in the world.

What is the best way to convey in this message that the HIP 4000 is a good product?

  1. The technology in the HIP 4000 is far more advanced than the technology of its competitors.

  2. I can’t say enough about this technology. It’s as good as gold.

  3. Mr. Spear, the technology of this printer puts it entirely in a class by itself.

  4. The technology in this printer is the best thing since sliced bread.

What should you say to close this message in the most effective manner?

  1. I look forward to helping you with your printing technology needs, Mr. Spear.

  2. Contact me any time, Mr. Spear. Remember, I can’t help you if you won’t let me help you.

  3. You just let me know if there’s anything else you’d like me to do for you, Mr. Spear. Okay?

2: Identify the guidelines to ensure that the tone of your message improves its effectiveness.
  1. Remain consistent, friendly, and personable

  2. Use many adjectives

  3. Eliminate qualifiers

  4. Use exclamation points

  5. Be careful when using “I” statements

  6. Use qualifiers to soften your message



Not a subscriber?

Start A Free Trial

  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint