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Exercises

1: You are preparing a tradeshow for your company that is two months away. Your coworker, Angie Hazelwood, a Market Research Assistant, created the literature for the existing tradeshows eight months ago. One of the products, the DSXL personal digital assistant, covered in the literature has recently been updated with new features. Angie is required to update the literature that is to be presented in the upcoming tradeshow.

Anticipating her reaction, compose a message to effectively persuade Angie to make changes to the literature.

2: Select the correct actions you should take to construct your e-mail messages to prevent apathetic reactions.
  1. Mention why the information is pertinent.

  2. Outline how the information will benefit recipients.

  3. Outline why the information is important to you.

  4. Be persuasive and informative.

  5. Mention that the information should not be dismissed.

  6. Mention incentives for actions you expect recipients to take.




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