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Lessons Learned

The lesson here is that George W. Bush's poor performance in the first debate made a tight race out of what might have been a clear coast to victory. But the incumbent had other factors in his favor: an opponent whose frequent lapses into obscurity stood in sharp contrast to his own diligent trumpeting of his clarion call to arms, his Topspin.

The lesson for you: When you step into the line of fire, rely less on your competitor's or challenger's weakness and more on your own strengths. Take charge. Use Topspin and the many other techniques you've learned in this book to control your own destiny. In the next chapter, we'll culminate all the techniques with a positive role model from a most unlikely source, but an expert in the art of war, a military general.


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