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Chapter 6. Provide the Answer (Martial A... > How to Handle Special Questions

How to Handle Special Questions

Several special types of questions require special handling.

Tangential. In the previous chapter, you saw that there is no such thing as an irrelevant question such as, “How come your logo doesn't have a space between the two words?” Such a question is, however, tangential and, as with any question, deserves an answer. Therefore, once you Buffer to keep from snickering or frowning at the questioner, you can either answer it directly, “We chose that as our branding style,” or take it offline, “There are several reasons that I can share with you after the presentation.”


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