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The Idea

Once you've figured out what it is you're trying to do (Principle 2, “Know what you're trying to do”) and what needs to happen to get it done (Principle 3, “There is always a sequence of events”), the next step is to get the things done. That is what this chapter is all about.

A couple of years ago, my ex-wife's nephew spent a few weeks in our company on a work experience from school. Shortly after he started with us, I was chatting with him and he asked, “What exactly do you do here?” I explained that we were a project management company. We sold our services to high-tech and knowledge industries. We did training, consulting, and ran projects for clients. He asked about the training course: “What kinds of things do you teach them?” “Oh,” I said, “for example, we teach that if you have a big job to do, you break it up into lots of smaller jobs.” He seemed happy enough with that for openers. “So what else?” he asked. “Well, we teach them that jobs don't get done if people don't do them.” At this he smiled. “Do you charge a lot for this?” he asked. “It's not cheap,” I replied. His smile broadened and he began to shake his head. “I'd better go back to work,” he said.


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