Many Things Are Simple 5 · Corporalita:It's the healthy body part of "a healthy mind in a healthy body" (sana in corpore sano). It's about cultivating grace, fitness, poise, and ambidexterity. · Connessione:Recognizing that everything is connected to everything else. (As da Vinci put it, "The earth is moved from its position by the weight of a tiny bird resting upon it.") Examples Example 1: Running a Successful Business How do you run a successful business? They say it's complicated. There are business schools out there to enable you do it properly. All manner of complex research has been done in the area. Could you describe it in five minutes, in a page, or in a sentence? You actually could, and Eileen Shapiro does precisely that in her book, The Seven Deadly Sins of Business [3]. She describes the professor entering her first finance class in business school and saying to the wanna-be investment bankers and corporate executives, "Don't run out of cash." The recipe for a successful business? You bet it is. Example 2: Marketing Before I started my own company, I used to think that marketing was about sharp suits, power lunches, advertising hype, and being nice to potential customers. I now realize it's one of the most complex, precise, and demanding disciplines on earth. The key to being good at marketing is to be able to explain--very simply--why someone should buy what you sell. If you can tell it to me like I'm a six-year-old, then you will be a great marketeer.